How to Make a 6-Month SEO Content Calendar to Grow Your Keywords

When you’re doing SEO, it’s essential to have a content calendar to plan out your keywords and ensure your site is getting the traffic it deserves. I’ll show you a few methods to create a fantastic calendar that delivers results and puts your SEO on autopilot in this post. Here’s how to do a six-month […]

How to Create Sales Copy from a Competitor’s Customer Reviews

“Instead of writing your message, steal it. Steal it directly from your prospects. Joanna Wiebe, Copy Hackers (the Original Conversion Copywriter). Today sales copy is one of the most important parts of marketing. Nowadays, companies are using sales copy to promote their products and services, tools, and events to attract customers. The first step in writing […]

What marketing metrics do we use to evaluate our performance?

When it comes to marketing, data is everything. Data tell us stories about what is working and what’s not.  We at Incify breathe data. Everything we say is backed by data and verified through years of experience delivering results. There are two types of results that we measure:  Stakeholder report What matters the most to […]

CASE STUDY: 609.47% increase in organic traffic in 2 years

in this case study, we will talk about a SaaS business struggling to grow its organic traffic and how we managed to put them on a growth trajectory with a 200% growth rate YoY. Lecturo is a SaaS cloud-based education platform for a medical student with an intensive library of medical education videos. They’re based […]

CASE STUDY: 3820% increase in traffic in 2 years

This case study will talk about an e-commerce story that turned successful. Traffic grows from 1.17k/mo to 46.02k/mo in less than two years. The main villain of this story was a penalty from Google (due to spammy links and lousy SEO practice for years) and a lack of a user-centric strategy that put the users […]