Search engine optimization plays a distinct role in making online enterprises successful. But SEO is a time-consuming task that involves more than a bit of drudgery. Having tools to make the task easier and quicker allows you to use your time more efficiently.
Some Tools of the SEO Trade
Managing projects requires organization, so pretty much anything that helps you organize information or data will help you. In fact, any spreadsheet program can help. Essentially, you want something that allows you to easily assign work, store files, and track deadlines. The below tools can help agencies and other businesses with the tedious work involved in SEO.
TeamWave is a cloud-based small business CRM software that combines all of the features small and medium-sized businesses require for successful collaboration, business processes, sales tracking, contact management, and marketing automation. The platform’s tools include CRM, Project Management, and HRM.
Airtable focuses on organizing complex information. It’s part database and part spreadsheet, with features that help you translate data into charts and to easily collaborate with others. It helps users organize their data into images while providing scheduling, time management, video chat, and messaging functions.
Though not specifically designed for SEO, Asana helps you do some important SEO tasks. It’s sort of like a to-do list, which allows you to create individual tasks and assign these to multiple people, up to 100 members on a team. It also allows you to send alerts to and from multiple applications, including Gmail, Outlook, and Slack as well as providing you with templates for various tasks.
Our agency uses Asana for everything, from content planning to managing complex projects. Even our link building is managed in Asana.
Though popular among SEO agencies, Basecamp is widely used by other professionals, including software developers and independent freelancers. It’s a project management app developed to group as much as possible on a single platform, and it organizes to-do lists, scheduling, group chats, message boards, and document storage.
Clickup aims to replace multiple tools, combining over a hundred tasks that involve time management and organizing information. It allows you to organize tasks into lists or blocks, import projects from other apps, and create projects for marketing, education, design, and finance quickly.
As a free tool with no user limit, it can do many of the same things as Basecamp, though limits file sizes to 10 MB. It’s advantageous for agencies less-focused on SEO but who need a management tool to add tasks, milestones, track time, and other activities. Its simple structure and ability to handle multiple projects maker it very versatile.
With its ability to allow people to collaborate live using the same sheets and offering easy accessibility, Google Suite’s spreadsheet feature helps teams work together, wherever they might be. Though not a project management tool, Google Sheets helps with planning projects, accounting, and scheduling.
Promoted as a platform to increase productivity, Hive allows you to customize just about any SEO niche. With its ability to switch between views, it provides you with the ability to coordinate using multiple apps and allows you to make visual guides around your analytics.
Designed specifically for SEO projects, it helps you build links. Linkio assists with ordering types of anchor text, importing backlinks automatically, and managing team members involved with developing anchors. It focuses on planning more effective anchors.
Focusing on creating smooth workflow, Monday helps minimize the need for an administrator, allowing you to create and automate projects and tasks so you don’t have to manual manage or schedule. It also integrates with Slack, Google Sheets, and other apps.
Used primarily by salespeople, Pipedrive is great for outreach campaigns because it’s so easily customized and versatile. It allows you to plan sales activity and monitor deals from anywhere through web browsers or dedicated mobile apps. The application displays progress, showing activities and goals to track activities in each pipeline while integrating with e-mail providers, leading CRM tools, Google Maps, MailChimp, Trello, Zapier, and other apps.
Allowing you to track leads and automate tasks, Pipefy gives you more control. It also has many communication features that allow you to easily forward messages from clients, team members, and vendors.
Podio helps you combine communications, content hosting, and other activities in one place, allowing teams to better collaborate. Through creating heightened workflow awareness, it automates workflows, makes file-sharing easier, and create custom APIs.
Process Street focuses on making workflows easily repeatable and clear-cut, providing templates that allow you to quickly create structured documents. It allows you to integrate with over 1000 other apps that deal with communications, content creation, and workflows.
Though primarily a communication app, Slack’s become a favorite for online businesses, including digital agencies, because of its compatibility with other tools to enhance its effectiveness. It allows users to organize, archive, and search conversations, helping to manage communications between teams or projects.
Specifically designed for agencies, TeamWork allows all users to take advantage of time-tracking and access control features. It additionally has security features to ensure the confidentiality of client information and allows you to build templates for tasks and projects.
Trello is a robust project management software program designed for bigger companies, which allows you to consolidate numerous large projects. It integrates with most communication apps and offers advanced security to protect client data and restrict access.
A trusted SEO project management tool, Tsheets works by easily allowing you to drag and drop to schedule tasks. Its online timesheet offers you access from anywhere, and allows tracking of locations, employee holidays, and other pertinent information for assigning tasks. It features online timesheets and bookkeeping software, helping to save time tracking employee entries.
A cloud-based project management tool, Wrike provides users access to communications, files, and plans from almost anywhere. It helps keep administration easy by automating common tasks, while easily integrating with apps for projects and storage.