Wedding photographers are just like other creative small business owners; they rely on their portfolios and client reviews in order to attract clients. Small photography businesses often receive minimal traffic or get bombarded with useless traffic that never leads to sales. In this post, I’ll highlight a few of the high-growth tactics that Incify.co employs for our wedding photography clients. Some of these tactics have allowed us to double our clients’ traffic and conversion rates in incredibly short time spans. Start With the Right Foundation Many wedding photographers focus on the creative side of their businesses and are prone to

The majority of B2B businesses suffer from websites that aren’t optimized for lead generation. Many have long-form captures and “Contact Us” pages with extremely low conversion rates. In most cases, prospects visiting these websites will end up with more questions than answers. But implementing conversational marketing via chatbots can change that. Take the case of Wavestone US, an IT management consulting firm with a team composed of former IT executives and CIOs. Like many other B2B firms, it was difficult to generate marketing qualified leads (MQLs) organically from the website. Instead, most MQLs came through email campaigns and telemarketing. But there seemed to be a

The client struggled with other agencies for years, without getting any results. Once I took over, I managed not only to increase the organic traffic by five-fold and leads by ten-fold, but also to rank them in the top three for competitive keywords like “wedding photography” after six months The event in this story take place in February, 2019. As a sidekick, I brought a client with me from Sydney who runs a wedding photography business. It has been around for years, and they have tried many SEO agencies, with little to no success. In this post, I will explain

(This post originally published on blog.flippingbook.com as a guest post) When it comes to B2B marketing, your website is the first front that potential clients encounter, and that first impression will either lead them to want to know more or to hit the back button to search for your competitors. The conversion rate refers to when a visitor finds your site from a traffic source such as a search engine, email campaign, or ad; and then engages with your content (i.e., downloading a white paper, registering for a webinar, listening to a podcast), requests a proposal, contacts you directly through a form

Indonesia looks set to continue experiencing the fastest growth in its digital economy when compared to other Southeast Asian countries. Additionally, along with Vietnam and Singapore, the country will account for about 80 percent of tech start-ups in the region, so we’re seeing the number of businesses taking advantage of this trend increasing along with consumer spending. With projections by Google and Singapore’s Temasek wealth fund now forecasting Indonesia’s digital sector to be $133 billion by 2025, this will cement Indonesia’s digital economy as the largest regionally. The country is also fifth in projected spending increases in digital advertising for

According to research by Hootsuite, almost half of Indonesians in 2019 did not have Internet access. Yet GlobalWebIndex found that e-commerce rates in Indonesia are among the highest in the world, with three-fourths of Indonesian Internet users between the ages of 16 and 64 buying online at least once per month. With online brand visibility and increasing Internet penetration, more customers will undoubtedly gain access to e-commerce opportunities. And social media plays a definitive role in this process. Savvy Indonesian businesses already realize this and increasingly look at how to grow their online presence to engage with audiences, thus building

Towards the end of 2019, Indonesia completed the Palapa Ring project, which sought to provide 4G internet access throughout the country. A massive endeavor costing US$1.5 billion, the project involved 35 thousand km of fiber optic sea cables and 21 thousand km of land cables. It stretched from Sabang in the west to Merauke in the east, and from the northern island of Mianagas to Rote Island in the south.  It’s hoped the project will increase economic development throughout the country, along with increasing connectivity to outlying areas, and bring Indonesia’s Internet speed up to 100 Gbps.  The Problem Yet for

As the fourth most populous country and fifteenth largest in land area on the planet, Indonesia’s economy and its hunger for consumer goods was poised to rapidly expand, especially digitally. In fact, the future of its online economy looked increasingly bright and primed for growth, ready to follow China and others into the Internet’s consumer age.  Indonesia’s retailers manage over four million stores that sell consumer products. Like many developing countries, it’s mainly small independent shop owners who dominate the retail sector, though modern retail chains – supermarkets, hypermarkets, and convenience stores – were growing twice as fast as these