Grow your sales with Facebook advertising
Facebook and Instagram are the most powerful channels for disrupting your targets at the right moments and to massively grow your leads list with untapped sales potential.
Facebook advertising has the potential to connect your service/products to your target audience at the right time.
Within just a few seconds, consumers may end up buying if: 1- The targeting is accurate (which depends on your goals and where they sit in the buying journey).
2- The hook grabs their attention with compelling content and graphics.
3- The conversion process is easy, from seeing your ad for the first time to buying your products or filling out a lead form.
CPA can increase dramatically, but that’s only true if one does it wrong.
Buying qualified traffic is like mining for gold: It requires skill, data science, and research, along with persuasive content, eye-catching graphics, and countless A/B tests to turn a dollar into three.
With the right formula, CPA (and even CPC) can become very low if one combines Facebook ads with sales funnels, nurture campaigns, and retargeting ads.
Are you interested in learning how we hacked this channel and turned it into a goldmine?
The 5-step formula for turning Facebook ads into gold
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Over the years, we’ve been privileged enough to work with many fantastic small businesses all over the world. We’ve helped them build a sustainable system that not only works in generating leads but also in growing their businesses year-on-year.
SET UP A CALL WITH US TODAY, AND WE WILL DESIGN A COMPLETE MONEY-MAKING MACHINE FUNNEL FOR YOU, AND IT’S ALL FOR FREE (WORTH $1,000)
Don’t believe us? Well, let’s see how it works. Just to let you know, what follows is exactly what you’ll get, and it’s completely FREE. All you need to do is fill out a quick business evaluation form and schedule an appointment with one of our lead strategists.
Stop running ads that burn through cash
90% of the time, agencies who claim they run Facebook ads fail to do it correctly.
Here are some mistakes to be aware of:
The worst thing to do with campaigns is to show ads to people who will never end up buying.
Most agencies go for generic targeting based on historical data that is optimized for engagement, clicks, and CPC. However, all of this is moot if it doesn’t lead to sales.
When running ads, there should only be one goal: Put $1 in, get $3 back. Anything else is simply not worth it.
Boring and outdated hooks
These are hooks without personalization that focus only on what instead of why.
Without a story that resonates with your target audience and a product or service that they need (or think they need), your CPC will rise because the hook will just blend in with the rest of the noise.
Lack of a platform
Instead of investing money, time, and resources into building a platform with potential to convert traffic into sales, most skip this step altogether and send the traffic directly to your website.
A website is like a menu; it’s not meant to fit within your ad campaigns. It distracts your targets from buying, and that’s the last thing you want for your expensive traffic.
Generic A/B tests
Running minor A/B tests to improve clicks, CTA, and engagement is useless if it doesn’t lead anywhere.
The proper way to test is by running A/B tests on the targeting, hooks (messaging and creative), and platform (landing pages), and also by backing everything up with data science based on target behavior and ad interactions.
Failing to promise hard KPIs (leads, sales, etc.)
Try it for yourself. Go to any ad agency and tell them that your goals are to get leads, sales, and to eventually make 3 times what you spend.
They will likely try to dazzle you with jargon on why this is not an optimal goal and then steer you toward a money-draining path with useless KPIs like engagement rate and CPC.
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Facebook ads are good for short-term strategies, but you will never own this channel. It belongs to Facebook and you will always be at their mercy. However, you can still have it all if you implement a long-term strategy that focuses on SEO, automation, and social, influencer, and email marketing.