When you’re doing SEO, it’s essential to have a content calendar to plan out your keywords and ensure your site is getting the traffic it deserves.
I’ll show you a few methods to create a fantastic calendar that delivers results and puts your SEO on autopilot in this post.
Here’s how to do a six-month SEO content calendar.
1. Decide on your target keywords
The first step is to decide on your target keywords.
The point of doing SEO is to optimize your content for specific keywords that your target audience is actively using to find similar services.
By optimizing, I mean increasing the visibility on several keywords, which can happen only if you push those keywords to page 1.
When was the last time you looked for something, and you couldn’t find it on page 1? never, right?
That’s why we love Google.
In some cases, you might not find the exact answer, but you can write different keywords and get different results if that happens.
Or use longer descriptive keywords, and you will find exact content that answers your questions.
Scrolling down and hitting page 2 or 3 is not expected unless you look for something that no one is writing about.
So, before we plan any content, we need KEYWORDS!
The topic of keywords research is very long and complex; I will skim through it here, but if you want to learn more about that, check this guide: Keywords research: the no-brainer guide by Incify.
A quick trick is to look through your competitor’s keywords, specifically, their blog post content.
If it’s a good competitor, the odds are high that they already have a content strategy, and by looking at it, we can learn a few things.
- What are the topics that generate most of the traffic
- What are the topics with the highest keywords ranking, and why
- What are the keywords with the highest CPC value
- Who is their primary target with that content, and why
- Is any of their content get shared online more than the other
Let’s use an example.
I will be using cxl.com blog for this, It is one of my favorite marketing blogs, and they precisely plan their content to target a specific audience.
Unlike other blogs, where they focus on the top of funnel content, cxl.com targets those who want more.
I fit their target perfectly.
A marketing enthusiast manages an agency, craving knowledge and sick of the useless generic content that teaches fundamental concepts and theoretical BS.
The content I’m looking for, in particular, based on real-world scenarios, is something that I can use and apply to my current projects, and CXL covered all of that.
They spend a lot of time studying their target audience; they know the pain, challenges, desires, outcomes, even my reading pattern and behaviors.
To get a sense of their content, a quick skim through their blog will give you a general idea of the topics they focus on.
Go to SEMrush, analyze the domain there and look through the organic search report; from there, go to pages, filter out by URL to include “/blog.”
In our example, their top content is “scarcity examples”, “value proposition example”, psychographic”, “USP examples”.
That type of content is easy to skim through; it incites curiosity, especially in that type of high-level thinking.
Now, that gives an idea about the main topic targets and hints on the overall content strategy, but let’s dig deep.
Let’s analyze each of those pages to see what type of keywords they rank for and how Google understands this type of content.
If you click on any keywords from the same report, it will take you to the keywords level for that specific page.
Filter out the page 1 ranking, and look for keywords with high CPC value.
At this point, you can export that out and add them to your keywords research file.
Do the same for all the top 10 blog posts covering the same topic; combine them all in one sheet, and you will see a pattern.
Take note of the keyword’s difficulty, the CPC, search volume, and intent.
There might be some sweet spots for you to target or areas that have not been covered in-depth yet.
2. Plan your SEO content in advance
Planning your content will be much easier when you know your keywords target and what the competition looks like.
Content planning for SEO is everything.
A business that actively researches and writes the content will continuously expand on their keywords universe; the more keywords you add, the more traffic share you won.
Let’s look at an example.
Lecturio is one of our SEO clients; they actively produce new content, refresh old content and actively promote it with outreach campaigns.
Look at the growth rate over time.
Their keywords universe is constantly expanding, and there is a movement happening because of that.
More keywords are added to positions 21-100 (low visibility).
But those keywords are actively moving up (higher visibility), and new keywords take their place.
That is the power of content planning.
If you map out your content correctly, know when to refresh and update old content, meta tags are on point, and do internal linking and actively promoting your content with outreach campaigns, I assure you that failing is not an option.
Most people get SEO the wrong way.
SEO is not the end goal here; it is the value given to your audience.
Can your content answer all of their questions, address their need, inform and educate, and lead them down the funnel through conversion points?
If your content does that, and it matches the traffic temperature, and your domain is authoritative. The content will bring you leads, guaranteed.
If you are stuck and feel that your content is not doing well, schedule a call with me from here.
I guarantee that if we take over your content strategy, we will 10x your traffic growth and put you on top of your competitors.