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If you are not a fan of reading long slides, schedule a call with us today and we will walk you through the 6 pillars of lead generating and how did we use those pillars to 10x our client’s revenue.
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HERE IS AN OUTLINE OF WHAT YOU WILL GET FROM THIS MARKETING PLAN
Over the years, we’ve been privileged enough to work with many fantastic small businesses all over the world. We’ve helped them build a sustainable system that not only works in generating leads but also in growing their businesses year-on-year.
Stop burning your hard-earned money on worn-out and broken marketing
The traditional digital marketing approach just won’t cut it anymore for small businesses.
Each marketing channel on its own will cost you a small fortune if you decide to only focus on that one specific channel.
Many missing pieces in the customer journey
Focusing on one channel will not only preclude you from reaching your audience at multiple points through their buying journey, but it will also increase your cost per acquisition and result in a broken marketing strategy that leads you to nowhere.
Nowadays, a typical prospect is found early in their journey. They could get hooked by one of your ads, stop and check Google for reviews, read relevant articles, go back to your Instagram profile to know more about the business, and then leave without buying anything.
However, after a few weeks, they might just be ready to go back to your site (assuming you targeting them with ads and nurtured them with emails, but that’s only possible after you get their name and email), and then they end up making that all-important purchase.
If you’re focusing on just one channel, how could you possibly hope to capture that prospect? You can’t, and instead, your competitors will win that sale.
The cost per acquisition is insanely high
Running ads is an expensive business, and the prices just keep on going up and up.
It’s simply impossible for small business owners to shell out that much cash. And do you know why it’s so high?
Because you run ads and expect sales right off the bat. But, in reality, that only works if you have millions to burn.
Buying traffic and sending those prospects to a confusing website that just confuses them more is basically letting your money go up in smoke.
That’s why you end up with clicks and engagements but no sales.
Too many unnecessary steps to increase billable hours
Try it for yourself: go to any traditional agency and ask about just one service.
See the billable hours go through the roof with so many technical and unnecessary steps, all intentionally designed to drain your budget.
Do you really need to pay for 100 hours for on-site fixes to your meta tags?
What about paying for a dedicated team of designers and developers hired to build your website and a dozen content writers working on your social media posts?
The list goes on and on, and what are you left with? No results!
Focused on either short-term or long-term priorities
Short-term priorities involve any form of traffic buying, and the moment you stop paying, you lose your traffic source and also all your income.
This can be extremely dangerous for businesses who rely solely on online marketing.
On the other hand, long-term priorities involve earned and owned traffic.
It’s very effective and sustainable, but it sure does take a long time to see results.
Did you know that even effective SEO strategies can take up to a year to bear fruit (I’m not talking about ranking and traffic here; you can easily get those, but they might not convert into sales)?
The best approach is to combine both in one integrated strategy.
Boring and too impersonal to create an emotional connection
People are emotional buyers, and if you gear your strategy toward their emotions and tell stories that resonate with them, they will buy your product.
It’s as simple as that.
Traditional digital marketing neglects this step altogether, which leads to robotic and dry content, with an exclusive focus on the what, not the why.
A typical agency will charge an insane amount of money for each service, and no one will even promise you leads or sales in return.
Instead, they just report back with useless metrics that have absolutely nothing to do with sales.
What’s your alternative?
What if we focused only on what works and in a way that covers the entire customer journey?
We can just forget about all the unnecessary and pointless metrics used in traditional digital marketing.
We can create a story that is compelling and resonates with the target audience.
We can build you a strong platform and automate everything in integrated funnels that reward engaged prospects with points and take your visitors from one point to another until they buy no matter where they are in their buying journey.
Sound too good to be true?
You will be surprised at how easy it can be when you use the system we have built, especially as we can fully customize it for your business needs.
Get in contact with us today. What have you got to lose? If it doesn’t work out, you’ve only spent 30 minutes of your time. But what if it does work out?