The Rise of Social Media in Indonesia

According to research by Hootsuite, almost half of Indonesians in 2019 did not have Internet access. Yet GlobalWebIndex found that e-commerce rates in Indonesia are among the highest in the world, with three-fourths of Indonesian Internet users between the ages of 16 and 64 buying online at least once per month. With online brand visibility […]

7 Steps to an Effective Influencer Marketing Strategy

Influencer marketing is not as simple as using a database filter to know who has the highest engagement, likes, shares, and pick-ups. It is far more complicated than that and it requires a sound strategy as well as deep research in order to find the right match.  Your products might not be liked by all, and if an influencer […]